The spreadsheet trap
Every ingredient company starts with spreadsheets. They're free, flexible, and familiar. One sheet for accounts, one for projects, maybe a shared Google Sheet so the team can see each other's pipeline. It works fine when you have 20 accounts and two salespeople.
Then you grow. You hire a third salesperson. You're tracking 80 active accounts across sampling, formulation testing, and pilot stages. The spreadsheet is now 400 rows with color coding that only one person understands. Meeting notes live in email. Competitive intel lives in someone's head. The quarterly pipeline review takes a week to prepare because half the data is stale.
The average cost of a missed follow-up in B2B ingredient sales is $50,000-200,000 in potential revenue. One recovered opportunity pays for Corial for years.
What changes with Corial
Corial doesn't ask you to type anything. After a meeting with Henkel's R&D team, you record a voice note while walking to your car. Corial extracts the contact updates, project stage, technical requirements, action items, and competitive mentions. By the time you're at dinner, your pipeline is current.
Your manager gets real-time pipeline visibility without asking for weekly updates. New team members can see the full history of every account. When your most experienced salesperson retires, their 15 years of relationship knowledge stays in the system.
Making the switch
Import your existing spreadsheet data via CSV. Corial maps your columns to accounts, contacts, and projects. Start recording voice notes instead of updating cells. Within a week, your data quality will surpass what the spreadsheet ever achieved.